How Google Video Search Engine can Solve 2 Major Website Owner's Problems

How Google Video Search Engine can Solve 2 Major Website Owner's Problems
by: Jeff Davis

What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website?

Answer: Use the awesome power of video.

When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don't know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world.

I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it's content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don't have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google.

This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites, and YouTube and Google Video beta, get tremendous loads of traffic. The third site is Revver, which although not as famous as the other two, still is very poplular and recieves a large amount of traffic.

What does this mean for you, the aspiring marketer?

This means, that if YOU create your own infomercials, right now, and get them loaded to these high traffic sites, loaded with the right keywords in the title and description box, there is a good chance that you will be indexed very quickly.

Google is like a Content Dracula, they love quality, people generated content. Google Video, is a search engine that does nothing but search for videos, 24 hours a day.

This is a quantum leap forward for webprenuers that are just starting out.

Why? It solves two huge problems that we face everyday as business owners. #1. How do you get your site indexed in the major search engines? and #2. How do you drive targeted traffic to your website?

The great thing is, that you can create power point presentations, or screen capture videos, narrate them in your own voice, and viola! You've just made an infomercial, and you didn't even have to own a webcam.

This solves 2 other problems, Fear of video "freezeup" and lack of equipment, such as a video camera, or a Sony camera capable of mp4 video capture, or a webcam.

My favorite tool for this job is Camtasia. It has a feature that I just love, and that is when you use .swf as your medium, you can re-direct the viewer to your sales page, automaticaly. This is fantastic, because it empowers you to "steer" the viewer instantaneously to the sales page, while they are still in the "mindframe" to buy.

So, fellow marketers who are struggling to generate traffic, and get your site indexed, so you can make some money to support your family, your mission, should you choose to accept it, is give Google what they want, be sincere, be yourself, and simply recommend your site to the viewer.

About The Author
Jeff Davis has "expert status" at ezinearticles.com and is featured on articlecity.com.

Jeff Davis CEO How to make money with your website

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How To Analyze Your Search Engine Competition

How To Analyze Your Search Engine Competition
by: Chris Taylor

Analyzing a competitor’s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up.

Before you even begin to analyze a competitor’s web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site’s traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success.

The first thing that you need to do is identify who your major competitors are. The best place to do this is to look in Yahoo’s directory for large companies, innovative approaches and new products. While looking through this directory you should also try to identify any niche markets that your major competitors have not yet identified and exploited. When you find these new niches you will be set for traffic. Another thing that you should do while here is try to get your site listed. Little associations like this are important if you want to start to build up your traffic so that you can conquer a niche or category. Some other associations that you can build occur when you figure out where the big sites’ webmasters are hanging out and you start hanging out there too. Believe it or not, knowing the right people is going to make your business bigger and better.

If you visit Media Metrix 500 you will be able to see what companies are getting the most traffic. Alexa will also teach you about relative traffic. They offer a free browser add-on that shows you how much traffic a site is getting. This will help you to see where your competitors fall in the pecking order.

Once you have found your closest 5 or 10 competitors it is time to closely study them. You really can learn a lot by looking at and analyzing your competitors’ website. The main things that you should be looking for include:

1. Take a minute to see what products or services that they are offering. Make notes of anything that is different from what you are offering. If you see any gaps in what they have to offer think about whether or not you could possibly fill these gaps.
2. Think about how their website looks, feels and functions.
3. Look at the various advertisements they are offering.
4. Act as a client for a moment and think of where their strengths and weaknesses lie.
5. Spend some time trying to figure out their strategy.

If one of your major competitors is s a publicly traded company then you can get detailed information from their SEC filings. Take a moment to jot down who their key players are so that you can read their interviews and speeches. These may also give you some insight into their website.

Once you have gathered all of this information together you need to spend some time summarizing the information for each competitor. Make sure that you highlight their strengths, weaknesses and strategies. This will be useful as you become resourceful in countering and exploiting these sites’ weaknesses.

You can also use this research in order to create a marketing plan. This should include what steps you intend to take in order to deal with this competition in such a way that your website comes out on top. Of course, you are also going to decide whether it is even worth competing with these sites or if you should try to find a market that is less saturated.

Before you even get started with trying to analyze what your competitors do you should know that it might feel overwhelming when you see what the big companies online do. This should not intimidate you though. Instead it should encourage you to concentrate on customer satisfaction.

About The Author
Chris Taylor - author, internet marketer and SEO specialist - Catdynamics.
Catdynamics

For fast, higher rankings of your website visit learn seo basics or search engine placement package today.

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