Thursday, December 14, 2006

How Google Video Search Engine can Solve 2 Major Website Owner's Problems

How Google Video Search Engine can Solve 2 Major Website Owner's Problems
by: Jeff Davis

What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website?

Answer: Use the awesome power of video.

When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don't know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world.

I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it's content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don't have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google.

This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites, and YouTube and Google Video beta, get tremendous loads of traffic. The third site is Revver, which although not as famous as the other two, still is very poplular and recieves a large amount of traffic.

What does this mean for you, the aspiring marketer?

This means, that if YOU create your own infomercials, right now, and get them loaded to these high traffic sites, loaded with the right keywords in the title and description box, there is a good chance that you will be indexed very quickly.

Google is like a Content Dracula, they love quality, people generated content. Google Video, is a search engine that does nothing but search for videos, 24 hours a day.

This is a quantum leap forward for webprenuers that are just starting out.

Why? It solves two huge problems that we face everyday as business owners. #1. How do you get your site indexed in the major search engines? and #2. How do you drive targeted traffic to your website?

The great thing is, that you can create power point presentations, or screen capture videos, narrate them in your own voice, and viola! You've just made an infomercial, and you didn't even have to own a webcam.

This solves 2 other problems, Fear of video "freezeup" and lack of equipment, such as a video camera, or a Sony camera capable of mp4 video capture, or a webcam.

My favorite tool for this job is Camtasia. It has a feature that I just love, and that is when you use .swf as your medium, you can re-direct the viewer to your sales page, automaticaly. This is fantastic, because it empowers you to "steer" the viewer instantaneously to the sales page, while they are still in the "mindframe" to buy.

So, fellow marketers who are struggling to generate traffic, and get your site indexed, so you can make some money to support your family, your mission, should you choose to accept it, is give Google what they want, be sincere, be yourself, and simply recommend your site to the viewer.

About The Author
Jeff Davis has "expert status" at ezinearticles.com and is featured on articlecity.com.

Jeff Davis CEO How to make money with your website

Read More......

Tuesday, December 12, 2006

How to Optimize your Blog for Search Engines

How to Optimize your Blog for Search Engines
by: Rose DesRochers

Blogs are naturally search engine friendly and optimizing your blog for search engines is really no different than optimizing your website.

Here are some suggestions to get you started.

Back Links: Backlinks play a very big role in Google's pagerank algorithm. Backlinks are extremely important to your blog's rankings, so make sure you have a large number of backlinks.

Here is a list of places to submit your feed or blog.

Blogger Talk (close new window/tab to return to this page).

Make use of the alt description tag: Spider bots cannot read images, so when adding images to your blog it's important to place information within the alt and anchor text of pictures.

Make good use of anchor text: Don't use "click here" or other non-descriptive link text. Always use keywords as your anchor text. Google loves anchor text.

Use relevant keywords: Did you know that in a 48 hour period there was 6138 searches done for game cheats? Wow! It looks like a majority of gamers are cheaters.When creating titles for your blog posts think about the words that web surfers will be typing to find your blog.

'Inventory Overture Keyword Selector Tool' is one of the best-known services for helping you choose the right keywords. Use ‘Inventory Overture Keyword Selector Tool’ to find what people are actually typing in to the search engines. I also suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.

Technorati.com , is a blog search engine that also lists the top searched for words. The more targeted your keywords are, the greater your return in search engines will be. Use keywords in the body of your post as well as in blog header tags and the title of your posts.

Update frequently: Remember that content is king and search engines love it, so update your blog regularly.

Be sure to read my articles "Link Popularity in the Blogosphere, Major Search Engine Submission: How to get listed in Google, Yahoo and Msn and Blogging- Developing a Readership."

Remember to optimize your blog for both search engines and people. Search engine optimization is hard work and an ongoing process. Invest a little time and learn the proper techniques and not only will your traffic come, but you'll increase your page rank too.


About The Author
Rose DesRochers is the founder of Blogger Talk Blog Community Blogger Talk (close new window to return ot this page), a friendly fast growing blogging portal, offering bloggers support, advice, tools, tips and information about blogs and blogging

Read More......

25 Simple Blog SEO and Traffic Tips

25 Simple Blog SEO and Traffic Tips
by: Jeremy Steele

This is a nice concise list of 25 ways to greatly increase your blog's traffic and search rankings.

1) Content is king!

2) Submit your site to as many search engines as possible. After the initial indexing I would recommend resubmitting every 6 months.

3) Comment on as many blogs as possible. Make your comments thoughtful and not spammy.

4) Link up with popular blogs - trackbacks can be good for SEO as well as your traffic.

5) Write a good article and post it on a site like http://www.digg.com, although this won't help as far as traffic goes (you will get a HUGE boost for a few hours, then it will tone back down, you probably won't get any permanent readers from Digg) and it sure doesn't help with your relationship with your web host, it can create some new inbound links.

6) Use http://www.google.com/webmasters/sitemaps/ . Instead of the GoogleBot searching for your pages you can tell it where your pages are. This is a great way to get your whole site indexed.

7) Content is king!

8) Get listed on web directories like http://www.dmoz.com/. Although many SEO "experts" think it is overrated no one disagrees that it can help boost your site's rankings.

9) Add some links for feed readers and blog aggregators like http://www.bloglines.com/, http://www.google.com/reader/, and http://myweb.yahoo.com/.

10) Add some social bookmarking links at the bottom of each post

11) Make it easy for your users to find your RSS feed

12) Add a "E-mail This!" link either on the header or the footer of each post

13) Content is king! (see a pattern?)

14) If you write a really good post try e-mailing the URL to some big-name bloggers with a short personalized message. You never know, they might like it and link to it.

15) Try asking some big sites who are in your niche if they would like to trade links. More often than not they will say "no", but at least give it a try.

16) Don't obsess over "get rich quick" schemes.

17) Don't obsess over "get lots of traffic really quick" schemes.

18) Submit your RSS feed to a bunch of RSS directories, http://www.rss-specifications.com/rss-directory.htm has a large list of popular directories.

19) Use http://pingomatic.com/ to notify a ton of aggregators that your site has been updated.

20) Don't obsess over the numbers - it takes time to build up a good reader base.

21) Make your posts as keyword rich as possible. Whenever you can use a word that has to do with your niche, use it!

22) Use lists, especially if your site is targeted towards more tech-savvy users

23) If you have a MySpace page or a home page on a similar service put up a link to your blog.

24) Tag important keywords, using this site ( http://www.richardrodger.com/tags.htm ) you can tag keywords.

25) Last but not least, offer free stuff. Everyone loves free stuff!

The really important thing you have to remember is, just have fun. If your blog is causing you to become stressed out then it probably is not a good idea to continue blogging.

If your readers can tell you are having fun while providing good content they will become permanent readers.


About The Author
Jeremy Steele started his Nusuni website in mid-2002. Since then he has joined the blogging community and runs four successful blogs. This article is copyrighted so please obtain permission before republishing or altering it.

Read More......

Sunday, December 10, 2006

Exchanging Links – Get The Right Sites To Link To Your Website

Exchanging Links – Get The Right Sites To Link To Your Website
by: Francois du Toit

Most people are aware of the fact that Google™ is by far the most important search engine in the world today. Many webmasters have also heard that having other websites post links to your website should improve your rankings in the search engines, especially in Google™. This is certainly true. The problem is that many webmasters do not know the correct way of soliciting links from other sites.

Why is it important that other sites link to yours? It can be seen as a sort of confirmation that one site values the content of another site. When you find a site on the net that is useful because it has good content that you are interested in you normally save it as a favorite. The same principle applies to website links. The more sites link to your site the higher the perceived value of your site on the net and that has a direct impact on your site’s ranking.

There are many sites on the internet that exist for only one reason and that is to show webmasters how they can improve their search engine rankings by using SEO (Search Engine Optimization) techniques. I do not want to comment too much on SEO sites except to say that although there are some very good SEO sites on the net I have found most of them to have no value at all. However, one thing that most SEO sites agree upon is the importance of having incoming links to your site in order to improve your site’s rankings in the search engines.

I am often surprised at how many people follow the advice of SEO sites on how they can improve their site’s ranking in Google™ without even considering what Google™ has to say on this topic. Nevertheless, Google™ is very clear on the importance of incoming links.

Take the time to read the “Webmaster Guidelines” issued by Google™. You can find these valuable guidelines at www.google.com/support/webmasters and then click on “Webmaster Guidelines”. They are very clear.

In principle, links should come from sites with content that is relevant to your own site. It can be similar or complementary. These sites should link to your site because they find your site’s content valuable and consider it to be useful for their own visitors

There are mainly two ways of soliciting links from other webmasters:

<script type="text/javascript"><!--
google_ad_client = "pub-9408074091704638";
google_ad_width = 336;
google_ad_height = 280;
google_ad_format = "336x280_as";
google_ad_type = "text_image";
//2006-12-10: site promotion tip mid-post
google_ad_channel = "1605946473";
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "5588AA";
google_color_text = "000000";
google_color_url = "0099CC";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

The one is by looking for sites with content that is relevant to your own site and requesting these webmasters to post a link to your site. You normally need to give them your site’s title, website address and a short description of what your site is all about in order for them to consider adding your link on their site. It is normal that they often request you to first post a link on your site linking back to their site (and provide them with the link address to verify you have placed the link) before considering linking to yours. Many of these sites will invite other webmasters on their home page to link to their site or inform other webmasters that they are open to exchange links (called reciprocal links) with suitable sites.

The above method is the correct method of getting other webmasters to link to your site. I like to refer to is as the straight and narrow road – Not always easy and certainly time-consuming but the best method.

The second method that webmasters often use to get other sites to link to them is to visit so-called “link farms”. These sites normally place adverts like: “Get thousands of other sites to link to your site for the low price of only $ 10”, or “Exchange links now with thousands of other sites”, etc. Sounds good? Sure it does. It is the easy way. However, it is not the correct way. The intention of these sites is to mislead the search engines by creating the impression that your site is very popular. Companies like Google™ are fully aware of these “tricks”. They will know if you get your incoming links from link farms and these type of links will certainly not help your site’s credibility as far as search engines are concerned. Avoid link farms at all cost!

Please note that not all webmasters are prepared to exchange links. Some of the very popular sites receive so many requests to exchange reciprocal links that they either refuse to post any new links or insist that your site must have a certain Google™ page rank before they will consider exchanging links. Some of these sites will even charge you a monthly fee for having your link on their site. Do not get discouraged. There are many good websites that will gladly exchange links with your site at no cost.

In case you are wondering, Google™ ranks website pages from 1 up to 10, where a page rank of 10 is an indication that Google™ considers it as very important. Most website pages on the internet do not have a page rank at all. It takes time to get a page rank. It can take years to get a high page rank. There are many sites that offer a free page rank checker. I can recommend www.prchecker.info. Try to exchange links with sites that have a high page rank, at least higher than your own website’s home page. Having incoming links from “important” sites are always an advantage.

Lastly, it is easy to check how many sites are linking to your site. Once again there are many sites that offer this service for free. I can recommend www.webmaster-toolkit.com.

Do not try to convince too many sites to exchange links with your site. Take your time and do not force anything. Remember that having excellent content on your own site is the best incentive for any webmaster to link to your site. Do not make the mistake of chasing after links while neglecting the content of your site.


About The Author
Francois du Toit is the owner of Money Maker Advice (close new window to get back to this page), a website designed to help new entrepreneurs succeed by evaluating various online and offline business opportunities, affiliate programs and network marketing options. The website also offers free articles and tools that will assist webmasters in building profitable websites.

Read More......