Friday, January 26, 2007

Where To Find Free Images For Your Web Marketing Campaign

Where To Find Free Images For Your Web Marketing Campaign
by: Roz Volv

The Web is flooded with million images. Try Google image search or my favorite and know what I mean. You are tempted to grab the best images and use it for your website. And of course you can do it. Just right-click and save these images. They look so great on your websites. But as you can guess you can not do it or you can but on your own risk. A joke about Gettyimages - “they have three employees and two hundred lawyers” shows what you can expect – a big lawsuit against you or a nasty email with a request to delete the images you love so much from you website immediately.

Why? Images are commodity on the Web. A right image at a right place and at a right time can bring thousands people to your websites. Thousands- millions users and pageviews; this is exactly what most (if not all) website’s owners are dreaming about.

The beauty of the Web is that you have a choice. There are images on the web that cost a fortune and you should pay, there are images that cost much less and there are free images.

Rights-Managed Images: Images you purchase for a specific purpose at a specific price (think renting the photo or paying to borrow the image). The price of the picture is usually determined by how you want to use the picture (on the web, in print, etc.). The plus side to using a rights-managed photo is that you will most likely NOT see anyone else using the same photo (or model) promoting another product. The downside is of course the price; rights managed photos can cost you double (even triple) of what royalty-free runs.

Royalty-Free Images: Images purchased outright, either as single images or on disc volumes in bulk, and can be used any way you want, with certain restrictions. Pricing for royalty-free images is usually decided by the size of file you want to purchase; the larger the file (meaning, the better the quality of the image), the higher the price. The good news with royalty-free images is that if you are using them for the web (on websites, advertisements, etc.), you can use the smaller files, thus saving yourself a lot of money. For printing purposes however, you will need to buy the larger file sizes. And typically royalty-free images can be used however you like.

From my own experience working as a web designer for last ten years, I know that there are situation where you should buy and there are situation where you are just fine with free images. I am not talking about the situation where you boss or client asks you to get images from getty or istock, cut these images here and there and use them. This is not legal. I am talking about situation where free images (not royal-free, they still cost money) really free images of good quality can be used for your particular purposes.

One of good example is your Christmas marketing campaign. You want to place a face of Santa Claus on your page or your online newsletter. Or you want to have these attractive Christmas banners with a decorated tree, snow and red bow. You can do with FREE absolutely free images.

I found great Christmas images and I want to share them with you. You can find them at Hurry, they will be sitting here till the first days of 2007 then I will move them to an archive. I have other free images to share with you, you can find them on, just click "Free images".

Merry Christmas and Happy New Year.

This Ho-Ho-Ho article is written by Roz Volv, a webmaster. The site is in process of developing but already has a lot to offer including FREE web directory. You can contact Roz Volv at

About The Author
Roz Volv is a webmaster. The site offers FREE web directory, tutorials, online coupons and more. You can contact Roz Volv at

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Sunday, January 14, 2007

Process on Optimizing your Site through Keywords

Process on Optimizing your Site through Keywords
by: Kristine Joy Francisco

There are a lot of things to analyze on your site before you start optimizing your site. Such things are your site overview, nature of business, home page, site dimension and number of pages, product/services categories, page rank and indexed pages for major search engines, link popularity, and a lot more. After that you will go to your onpage and offpage optimization.

Analyze your site and think of a generic word that best fits for your web site. Choosing the right keywords is a strategy for better search engine positioning Analyze your business carefully and think of all the words that relate to your company or product. Most techniques to improve your search engine rankings have one thing in common -- Keywords. Choosing appropriate keywords is very important. Keywords are what lead search engine users to your site.

That word will act as your major keyword for your site. Then find a keyword tool that will help you generate keywords for your site. There are lots of keyword tools like Type in the major keyword that you had thought of and it’ll list all related keywords that you can use. On the tool you’ll see the number of counts your keyword has been searched. Person new on search engine optimization might use the keyword with a lot of counts (I, sure did that before) immediately but SEO experts says that Do NOT use it for a start as keyword searched as many times will just give you a lot of competition and give your site less probability in regards to your visitors. So it is best to start with keywords with a little rivalry. Get some traffic with those keywords and eventually focus on the major keywords.

Examine those sites ranked from 1-10 on the keywords you chose to use in optimizing your site. Check everything about the site that is ranked highly on the search engine. Its URL, see if it is the top level webpage or it is the index page of the site as if it is not you can have a great chance to improve your index page for the target keyword and have a better placement in the SERP’s. Sites page rank. Page rank is Google’s way of giving specific value to how popular your website is. It is based on the number of links you have pointing to your website. Then check their page source, see if their actually optimizing their site for some onpage optimization factors. Factors such as title tag, check if they use the keyword on their title tag which is one of the main reasons why a site is rank well on search engine. Header tags are used to separate topics and range from h1 being very large and bold and h6 which is very small and bold, it should contain your most important keyword or keyword phrases to assist you in ranking higher on Search Engines. Image alt tags are words that will be displayed in place of your image through an older browser or when your visitors have their image turned off, insert a readable keyword phrase within the alt tags of your image and it’ll help you on your rankings. And on the main content if they use the keyword on the beginning and at the end of the page, also whether or not they’ve bolded, underlined, or italicized the keywords on that page. By continuing this process on other keywords that you’ve chose you will have an improved ranking on SERPs.

About The Author
Kristine Joy Francisco, SEO for ProAdultOutsourcing, the best choice for your professional web design and other web development needs, for more information visit Product Outsourcing

Blog: Offshore Web Design

Web Design SEO

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